Data protection
According to DSGVO (EU) and revDSG (Switzerland)
With this privacy policy we inform which personal data we process in connection with our activities and operations including our LIINI.ch website. In particular, we inform about what for, how and where we process which personal data. We also inform about the rights of persons whose data we process.
Individual or additional activities and operations may be subject to additional privacy statements as well as other legal documents such as General Terms and Conditions (GTC), Terms of Use or Conditions of Participation.
We are subject to Swiss data protection law as well as any applicable foreign data protection law such as, in particular, that of the European Union (EU) with the General Data Protection Regulation (GDPR). The European Commission recognizes that Swiss data protection law ensures adequate data protection.
Responsible entity
The responsible body within the meaning of data protection laws, in particular the EU General Data Protection Regulation (GDPR) and the revised Swiss Data Protection Act (revDSG), is:
LIINI GmbH
Balmfluhstrasse 7
4532 Feldbrunnen
Managing Director: Mike Roth
E-mail: datenschutz@liini.ch
You can reach our data protection officer for Switzerland at:
E-mail: datenschutz@liini.ch
We point out if there are other persons responsible for the processing of personal data in individual cases.
Data protection representation in the European Economic Area (EEA)
We have the following data protection representation according to Art. 27 DSGVO:
VGS Data Protection Partner GmbH
Am Kaiserkai 69
20457 Hamburg
Germany
info@datenschutzpartner.eu
The Data Protection Representation serves as an additional point of contact for data subjects and authorities in the European Union (EU) and the rest of the European Economic Area (EEA) for inquiries related to the GDPR.
Domain alias
A domain alias is another way to access the main website at www.LIINI.ch. By entering one of the following domain aliases, a website visitor is redirected to the main website via SSL-encrypted connection:
- LIINI.ae
- LIINI.asia
- LIINI.at
- LIINI.be
- LIINI.cc
- LIINI.co
- LIINI.co.uk
- LIINI.com
- LIINI.es
- LIINI.eu
- LIINI.fr
- LIINI.in
- LIINI.it
- LIINI.li
- LIINI.lu
- LIINI.net
- LIINI.nl
- LIINI.org
- LIINI.se
- LIINI.sg
- LIINI.store
- LIINI.swiss
- LIINI.uk
Terms
Personal data is any information that relates to an identified or identifiable natural person. A data subject is a person about whom we process personal data.
Processing includes any handling of personal data, regardless of the means and procedures used, such as querying, matching, adapting, archiving, storing, reading out, disclosing, procuring, recording, collecting, deleting, disclosing, arranging, organizing, storing, modifying, disseminating, linking, destroying and using personal data.
The European Economic Area (EEA) comprises the member states of the European Union (EU) plus the Principality of Liechtenstein, Iceland and Norway. The General Data Protection Regulation (GDPR) refers to the processing of personal data as the processing of personal data.
Legal basis
We process personal data in accordance with Swiss data protection law such as, in particular, the Swiss Federal Act on Data Protection (Data Protection Act, DPA) and the Ordinance on Data Protection (Data Protection Ordinance, DPA).
We process – if and to the extent that the General Data Protection Regulation (GDPR) is applicable – personal data in accordance with at least one of the following legal bases:
- Art. 6 para. 1 lit. b GDPR for the necessary processing of personal data for the fulfillment of a contract with the data subject as well as for the implementation of pre-contractual measures.
- Art. 6 para. 1 lit. f DSGVO for the necessary processing of personal data to protect the legitimate interests of us or of third parties, unless the fundamental freedoms and rights and interests of the data subject prevail. Legitimate interests include, in particular, our interest in being able to carry out our activities and operations permanently, in a user-friendly, secure and reliable manner and to communicate about them, the guarantee of information security, protection against misuse, the enforcement of our own legal claims and compliance with Swiss law.
- Art. 6 para. 1 lit. c GDPR for the necessary processing of personal data to comply with a legal obligation to which we are subject under any applicable law of Member States in the European Economic Area (EEA).
- Art. 6 para. 1 lit. e GDPR for the necessary processing of personal data for the performance of a task carried out in the public interest.
- Art. 6 para. 1 lit. a GDPR for the processing of personal data with the consent of the data subject.
- Art. 6 para. 1 lit. d GDPR for the necessary processing of personal data to protect vital interests of the data subject or another natural person.
Nature, scope and purpose
We process those personal data that are necessary to carry out our activities and operations in a durable, user-friendly, safe and reliable manner. Such personal data may fall into the categories of inventory and contact data, browser and device data, content data, meta or marginal data and usage data, location data, sales data, and contract and payment data, in particular.
We process personal data for the period of time that is necessary for the respective purpose(s) or required by law. Personal data whose processing is no longer necessary is anonymized or deleted.
We may have personal data processed by third parties. We may process personal data jointly with third parties or transfer it to third parties. Such third parties are, in particular, specialized providers whose services we use. We also ensure data protection with such third parties.
As a matter of principle, we only process personal data with the consent of the persons concerned. If and to the extent that processing is permitted for other legal reasons, we may refrain from obtaining consent. For example, we may process personal data without consent in order to fulfill a contract, to comply with legal obligations or to protect overriding interests.
In this context, we process in particular information that a data subject voluntarily provides to us when contacting us – for example, by mail, e-mail, instant messaging, contact form, social media or telephone – or when registering for a user account. For example, we may store such information in an address book, in a customer relationship management (CRM) system, or with similar tools. If we receive data about other persons, the transmitting persons are obliged to ensure data protection towards these persons as well as to ensure the accuracy of this personal data.
We also process personal data that we receive from third parties, obtain from publicly available sources or collect in the course of our activities and operations, if and to the extent that such processing is permitted for legal reasons.
Applications
We process personal data about applicants to the extent that it is necessary for assessing their suitability for an employment relationship or for the subsequent execution of an employment contract. The required personal data results in particular from the information requested, for example in the context of a job advertisement. We also process personal data that applicants voluntarily provide or publish, in particular as part of cover letters, resumes and other application documents, as well as online profiles.
We process – insofar as and to the extent that the General Data Protection Regulation (GDPR) is applicable – personal data about applicants in particular in accordance with Art. 9 par. 2 lit. b GDPR.
We use third-party services to post jobs via e-recruitment and to enable and manage applications.
Personal data abroad
We process personal data in Switzerland and in the European Economic Area (EEA). However, we may also export or transfer personal data to other countries, in particular in order to process it or have it processed there.
We may export personal data to all states and territories on Earth as well as elsewhere in the universe, provided that the law there ensures adequate data protection in accordance with the decision of the Swiss Federal Council and – if and to the extent that the General Data Protection Regulation (GDPR) is applicable – in accordance with the decision of the European Commission.
We may transfer personal data to countries whose laws do not ensure adequate data protection, provided that data protection is ensured for other reasons, in particular on the basis of standard data protection clauses or with other appropriate safeguards. Exceptionally, we may export personal data to countries without adequate or appropriate data protection if the special data protection requirements are met, for example, the express consent of the data subjects or a direct connection with the conclusion or performance of a contract. We will be happy to provide information about any guarantees to data subjects upon request or provide a copy of any guarantees.
Rights of data subjects
Claims under data protection law: We grant data subjects all claims in accordance with the applicable data protection law. Data subjects have the following rights in particular:
- Information: Data subjects may request information as to whether we process personal data about them and, if so, what personal data is involved. Data subjects are also provided with the information necessary to assert their claims under data protection law and to ensure transparency. This includes the processed personal data as such, but also, among other things, information on the purpose of processing, the duration of storage, any disclosure or export of data to other countries and the origin of the personal data.
- Correction and restriction: Data subjects can have incorrect personal data corrected, incomplete data completed and the processing of their data restricted.
- Deletion and objection: Data subjects can have personal data deleted (“right to be forgotten”) and object to the processing of their data with effect for the future.
- Data release and data transfer: Data subjects may request the surrender of personal data or the transfer of their data to another data controller.
We may suspend, limit or deny the exercise of data subjects’ rights to the extent permitted by law. We can point out to data subjects any requirements they may have to meet in order to exercise their rights under data protection law. For example, we may refuse to provide information in whole or in part on the grounds of trade secrets or the protection of others. For example, we may also refuse to delete personal data in whole or in part with reference to statutory retention obligations.
We may exceptionally provide for costs for the exercise of the rights. We inform affected persons in advance about any costs.
We are required to take reasonable steps to identify data subjects who request information or assert other rights. Affected persons are obliged to cooperate.
Right of appeal: Data subjects have the right to enforce their data protection claims through legal channels or to lodge a complaint with a competent data protection supervisory authority.
The data protection supervisory authority for private data controllers and federal bodies in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).
Data subjects have – if and to the extent that the General Data Protection Regulation (GDPR) is applicable – the right to lodge a complaint with a competent European data protection supervisory authority.
Data security
We take suitable technical and organizational measures to ensure data security that is appropriate to the respective risk.
However, we cannot guarantee absolute data security. Access to our website takes place using transport encryption (SSL / TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated HTTPS). Most browsers mark transport encryption with a padlock in the address bar.
Our digital communications – like all digital communications in principle – are subject to mass surveillance without cause or suspicion and other monitoring by security authorities in Switzerland, the rest of Europe, the United States of America (USA) and other countries. We cannot directly influence the corresponding processing of personal data by secret services, police agencies and other security authorities.
Use of the website
Cookies: We may use cookies. Cookies – our own cookies (first-party cookies) as well as cookies from third parties whose services we use (third-party cookies) – are data that are stored in the browser. Such stored data need not be limited to traditional cookies in text form.
Cookies can be stored in the browser temporarily as “session cookies” or for a certain period of time as so-called permanent cookies. “Session cookies” are automatically deleted when the browser is closed. Permanent cookies have a specific storage period. In particular, cookies make it possible to recognize a browser the next time it visits our website and thus, for example, to measure the reach of our website. However, permanent cookies can also be used for online marketing, for example.
Cookies can be completely or partially deactivated and deleted in the browser settings at any time. Without cookies, our website may no longer be fully available. We actively request – at least if and to the extent necessary – the express consent to the use of cookies.
For cookies used for performance and reach measurement or for advertising, a general objection (“opt-out”) is possible for numerous services via AdChoices (Digital Advertising Alliance of Canada), the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).
Server log files: We may collect the following information for each access to our website, provided that this information is transmitted by your browser to our server infrastructure or can be determined by our web server: Date and time including time zone, Internet Protocol (IP) address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual sub-page of our website accessed including amount of data transferred, website last accessed in the same browser window (referer or referrer).
We store such information, which may also constitute personal data, in server log files. The information is necessary to provide our website permanently, user-friendly and reliably as well as to ensure data security and thus in particular the protection of personal data – also by third parties or with the help of third parties.
Pixel: We may use tracking pixels on our website. Tracking pixels are also known as web beacons. Counting pixels – also from third parties whose services we use – are small, usually invisible images that are automatically retrieved when you visit our website. Counting pixels can be used to capture the same information as server log files.
Comments: We allow you to post comments on our website. In this context, we process in particular those data that a commenting person transmits to us him/herself, but also the Internet Protocol (IP) address used as well as the date and time. This information is required to enable the publication of comments and to ensure protection against misuse, which is in our overriding legitimate interest. We allow you to subscribe to email notifications of new comments from others. In this context, we need your e-mail address in particular so that we can notify you or have you notified by e-mail. You can unsubscribe from such comment notifications at any time.
Notifications and messages
We send notifications and communications via email and other communication channels, such as instant messaging or SMS.
Performance and reach measurement: Notifications and messages may contain web links or tracking pixels that record whether an individual message was opened and which web links were clicked. Such web links and tracking pixels may also track usage of notifications and communications on a personal basis. We need this statistical recording of usage for success and reach measurement in order to be able to send notifications and messages based on the needs and reading habits of the recipients in an effective and user-friendly manner as well as permanently, securely and reliably.
Consent and objection: In principle, you must expressly consent to the use of your e-mail address and your other contact addresses (legal basis: Art. 6 para. 1 sentence 1 lit. a) GDPR), unless the use is permitted for other legal reasons. For any consent, we use the “double opt-in” procedure whenever possible, which means that you will receive an e-mail with a web link that you must click to confirm, so that no misuse by unauthorized third parties can take place. We may log such consents including Internet Protocol (IP) address, date and time for evidentiary and security purposes. In principle, you can object to receiving notifications and communications such as newsletters at any time. With such an objection, you can at the same time object to the statistical recording of use for performance and reach measurement9. This is subject to any required notifications and communications in connection with our activities and operations.
Contract processing
When you place orders via our website, we process the following personal data about you:
First name, surname, company name if applicable, delivery and billing address, e-mail, payment information (e.g. bank and/or credit card details).
This processing is necessary to fulfill the purchase contract concluded between you and us. The legal basis is Art. 6 para. 1 p. 1 lit. b) GDPR.
We collect personal data when you provide it to us as part of your order or when you contact us (e.g. via contact form or e-mail). Mandatory fields are marked as such, as in these cases we need the data to process the contract or to process your contact and you cannot complete the order or send the contact without providing it. Which data is collected can be seen from the respective input forms. We use the data provided by you in accordance with Art. 6 para. 1 p. 1 lit. b) GDPR to process your requests.
After completion of the contract, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact options mentioned in this privacy policy.
Social media
We are present on social media platforms and other online platforms in order to be able to communicate with interested persons as well as to inform them about our activities and operations. In connection with such platforms, personal data may also be processed outside of Switzerland and the European Economic Area (EEA).
The General Terms and Conditions (GTC) and Terms of Use as well as data protection declarations and other provisions of the individual operators of such platforms shall also apply in each case. These provisions inform in particular about the rights of data subjects directly against the respective platform, which includes, for example, the right to information.
For our social media presence on Facebook, including the so-called Page Insights, we are – if and insofar as the General Data Protection Regulation (GDPR) is applicable – jointly responsible with Meta Platforms Ireland Limited (Ireland). Meta Platforms Ireland Limited is part of the Meta companies (including in the USA). Page insights provide information about how visitors interact with our Facebook presence. We use Page Insights to provide our social media presence on Facebook in an effective and user-friendly manner.
Further information on the nature, scope and purpose of data processing, information on the rights of data subjects and the contact details of Facebook as well as Facebook’s data protection officer can be found in the Facebook privacy policy. We have developed with Facebook the so-called “Addition for responsible persons” and thus 10 agreed in particular that Facebook is responsible for ensuring the rights of data subjects. For the so-called page insights, the corresponding information can be found on the page “Information on page insights” including “Information on page insights data”.
Third party services
We use services of specialized third parties in order to carry out our activities and operations in a durable, user-friendly, safe and reliable manner. Among other things, such services allow us to embed functions and content on our website. In the case of such embedding, the services used record the Internet Protocol (IP) addresses of the users at least temporarily for technically compelling reasons. For necessary security, statistical and technical purposes, third parties whose services we use may process data related to our activities and operations in aggregated, anonymized or pseudonymized form. This is, for example, performance or usage data in order to be able to offer the respective service.
We use in particular:
- Google services: Provider: Google LLC (USA) / Google Ireland Limited (Ireland) for users in the European Economic Area (EEA) and Switzerland; General information on data protection: “Privacy and Security Principles,” Privacy Policy, “Google is committed to complying with applicable privacy laws.” “Guide to Privacy in Google Products.” “How we use data from websites or apps on or in which our services are used” (information provided by Google), “Cookie types and other technologies used by Google”, “Personalized advertising” (activation / deactivation / settings).
- Services provided by Microsoft: Providers: Microsoft Corporation (USA) / Microsoft Ireland
Operations Limited (Ireland) for users in the European Economic Area (EEA), the United Kingdom and Switzerland; General information on data protection:
“Privacy at Microsoft,” “Data Protection and Privacy (Trust Center),” Privacy Policy, Privacy Dashboard (Data and Privacy Settings).
Digital infrastructure
We use services from specialized third parties to access required digital infrastructure in connection with our activities and operations. These include, for example, hosting and storage services from selected providers.
We use in particular:
- Amazon Web Services (AWS): storage and other infrastructure; provider: Amazon Web Services Inc. (USA) for users in Switzerland / Amazon Web Services EMEA SARL (Luxembourg) for users in the European Economic Area (EEA); Information on data protection: Privacy Policy, “Data Protection Center”, “Frequently Asked Questions about Data Protection”, “Data Protection Regulation (GDPR) Center“.
- Cloudflare: Content Delivery Network (CDN); Cloudflare Inc. (USA); Privacy information: “Privacy Policy”, Privacy, Privacy Policy.
- Hostpoint: Hosting; Provider: Hostpoint AG (Switzerland); Data protection information: Privacy policy.
- WordPress.com: blog hosting and website builder; provider: Automattic Inc. (USA) / Aut O’Mattic A8C Ireland Ltd. (Ireland) for users in Europe, among other countries; information on data protection: privacy policy, cookie policy.
Use of artificial intelligence (AI)
We use DocsBot.ai on our website, an online tool based on artificial intelligence from the company UglyRobot, to improve our customer service and provide you with more efficient support. DocsBot .ai is an automated chat system that aims to answer your questions quickly and accurately based on our website content.
Information on data protection:
- Privacy policy of DocsBot.ai
- GDPR compliance from DocsBot.ai
- Agreement on data processing by DocsBot.ai
- Overview of DocsBot.ai’s third-party partners
What data do we process in connection with the use of AI?
When interacting with DocsBot.ai, the following types of data can be processed:
-
Communication data: This includes all text entries you make during the chat. We use this information to understand your requests and provide appropriate responses.
-
Technical data: We may collect technical information such as browser type, operating system and the time of the request. This data helps us to improve the functionality of our chatbot and to resolve technical problems.
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Usage data: We analyze how you interact with DocsBot.ai to continually improve our service. This includes information about which questions are asked and how effective the bot’s answers are.
Audio and video conferencing
We use specialized audio and video conferencing services to communicate online. For example, we can use it to hold virtual meetings or conduct online classes and webinars. For participation in audio and video conferences, the legal texts of the individual services such as data protection declarations and terms of use apply in addition. Depending on the life situation, we recommend muting the microphone by default when participating in audio or video conferences, as well as blurring the background or fading in a virtual background.
We use in particular:
- Facebook Messenger: video conferencing; provider: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the U.S.); privacy information: “Communication with Trust,” “Privacy and Security in Messenger,” “Privacy Center”(Meta), privacy policy (Meta).
- Google Meet: video conferencing; provider: Google; Google Meet-specific information: “Google Meet – Security and Privacy for Users”.
- Microsoft Teams: platform for audio and video conferencing, among other things; provider: Microsoft; Teams-specific information: “Privacy and Microsoft Teams”.
- Skype: audio and video conferencing; Skype-specific providers: Skype Communications SARL (Luxembourg) / Microsoft Corporation (USA) / Microsoft Ireland Operations Limited (Ireland) for users in the European Economic Area (EEA), the United Kingdom and Switzerland; privacy information: “Legal information about Skype”, “Privacy and security”.
- Zoom: video conferencing; provider: Zoom Video Communications Inc. (USA); Privacy information: Privacy Policy, “Privacy at Zoom”, “Legal Compliance Center”.
Social media functions and social media content
We use third-party services and plugins to embed features and content from social media platforms and to enable the sharing of content on social media platforms and other ways.
We use in particular:
- Facebook (social plugins): Embedding of Facebook functions and Facebook content, for example “Like” or “Share”; provider: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); data protection information: privacy policy.
- Instagram platform: Embedding of Instagram content; Provider: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); data protection information: privacy policy (Instagram), privacy policy (Facebook).
- LinkedIn Consumer Solutions Platform: Embedding of functions and content from LinkedIn, for example with plugins such as the “Share Plugin”; Provider: Microsoft; LinkedIn-specific information: “Datenschutz” (“Privacy”), data protection declaration, cookie policy, cookie management / objection to e-mail and SMS communication from LinkedIn, objection to interest-based advertising.
- TikTok (social plugins): Embedding functions and content from TikTok, for example “Share to TikTok”; Providers: TikTok Information Technologies UK Limited (United Kingdom) and TikTok Technology Limited (Ireland) for users in the European Economic Area (EEA), the United Kingdom and Switzerland / TikTok Inc. (USA) for users in the USA / TikTok Pte. Ltd. (Singapore) for users in the rest of the world; data protection information: Privacy Policy, “Privacy Policy for Younger Users”, Cookie Policy, “Privacy Policy and Cookie Policy for TikTok for Business” (“TikTok for Business – Privacy and Cookie Policy”).
Map material
We use third party services to embed maps into our website.We use in particular:
- Google Maps including Google Maps Platform: mapping service; provider: Google; Google Maps-specific information: “How Google uses location information”.
Digital audio and video content
We use services from specialized third parties to enable direct playback of digital audio and video content, such as music or podcasts.
We use in particular:
- Vimeo: video platform; provider: Vimeo Inc. (USA); Information on data protection: Privacy Policy, “Privacy Policy”.
- YouTube: Video platform; Provider: Google; YouTube-specific information: “Privacy and Security Center”, “My Data on YouTube”.
Fonts
We use third party services to embed selected fonts as well as icons, logos and symbols into our website.
We use in particular:
- Adobe Fonts: fonts; providers: Adobe Inc. (USA) for users in North America / Adobe Systems Software Ireland Limited (Ireland) for users in the rest of the world; Privacy information: “Adobe Privacy Center”, Privacy Statement ( Adobe Fonts), Privacy Statement (Adobe ), “Questions about Privacy?”, “Adobe Privacy Settings“.
- Font Awesome: Icons and Logos; Provider: Fonticons Inc. (USA); Data protection information: Privacy policy.
- Google Fonts: Fonts; Provider: Google; Google Fonts-specific information: “Privacy and Google Fonts” (“Privacy and Google Fonts”), “Privacy and Data Collection”.
E-commerce
We engage in e-commerce and use third party services to successfully provide services, content or goods.
Payments
We use specialized service providers to process our customers’ payments securely and reliably. For the processing of payments, the legal texts of the individual service providers, such as general terms and conditions (GTC) or data protection declarations, shall apply in addition.
We use in particular:
- Apple Pay: payment processing; providers: Apple Inc. (USA) / Apple Distribution International Limited (Ireland) for persons in the EEA, the UK and Switzerland; privacy disclosures: “Apple Customer Privacy Policy”, “Apple Privacy Policy”, Transparency Report.
- Klarna: Payment processing; Provider: Klarna Bank AB (Sweden); Privacy information: “Privacy Policy “, Privacy Policy, Cookie Policy.
- PayPal (including Braintree): Processing of payments; Providers: PayPal (Europe) S.à r.l. et Cie, S.C.A. (Luxembourg) / PayPal Pte. Ltd. (Singapore); Data protection information: Privacy policy, “Statement on cookies and tracking technologies”.
- PostFinance: e-payment solutions; provider: PostFinance AG (Switzerland); data protection information: “Legal information and accessibility”, “Data protection” (including data protection statements).
- Stripe: payment processing; provider: Stripe Inc. (USA) / Stripe Payments Europe Limited (SPEL, Ireland) for users in the European Economic Area (EEA) and Switzerland and partially in the UK / Stripe Payments UK Limited (UK) and Stripe Capital Europe Limited (Ireland) partially for users in the UK; data protection information: “Stripe Privacy Center” (“Stripe Privacy Center”), Privacy Policy, Cookie Policy.
- TWINT: Processing of payments in Switzerland; Provider: TWINT AG (Switzerland); Information on data protection: Data protection declaration, “Security according to Swiss standards”.
- Worldline: Processing of payments, in particular with mobile payment solutions; provider: Worldline Financial Services (Europe) SA (France) and other Worldline companies; data protection information: General data protection declaration, data protection declaration of Worldline Financial Services (Europe) SA, “Security in cashless payments”.
Advertising
We use the option to display targeted advertisements for our activities and operations on third parties such as social media platforms and search engines. In particular, we would like to use such advertising to reach people who are already interested in our activities and operations or who might be interested in them (remarketing and targeting). For this purpose, we may transmit corresponding – possibly also personal – information to third parties that enable such advertising. We can also determine whether our advertising is successful, that is, in particular, whether it leads to visits to our website (conversion tracking).
Third parties with whom we advertise and where you are registered as a user may be able to assign the use of our website to your profile there.
We use the possibility of embedding advertising from third parties – in principle against compensation – in our website. Third parties whose advertising is embedded in our website and where you are logged in as a user may be able to assign the use of our website to your profile there.
We use in particular:
- Facebook Advertising (Facebook Ads): Social media advertising; provider: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); data protection information: remarketing and targeting in particular with the FacebookPixel as well as Custom Audiences including Lookalike Audiences, data protection declaration, “advertising preferences” (user registration required).
- Google Ads: search engine advertising; provider: Google; Google Ads-specific data: Advertising based on, among other things, search queries, using various domain names – in particular doubleclick.net, googleadservices.com and googlesyndication.com – for Google Ads, “Advertising” (Google), “Why am I seeing a particular ad?”.
- Google AdSense: Personalized website advertising; Provider: Google; Google AdSensespecific information: “Advertising” (Google), “Why am I seeing a particular ad?”.
- Instagram Ads: social media advertising; provider: Meta Platforms Ireland Limited (Ireland) and other meta-companies (including in the USA); data protection information: remarketing and targeting in particular with Facebook pixel as well as Custom Audiences including Lookalike Audiences, Privacy Policy (Instagram), Privacy Policy (Facebook), “Advertising Preferences” (Instagram) (user login required), “Advertising Preferences” (Facebook) (user login required).
- TikTok Ads: social media advertising; providers: TikTok Information Technologies UK Limited (UK) and TikTok Technology Limited (Ireland) for users in the European Economic Area (EEA), the UK and Switzerland / TikTok Inc. (USA) for users in the USA / TikTok Pte. Ltd. (Singapore) for users in the rest of the world; privacy information: remarketing and targeting in particular with the TikTok pixel, privacy policy, “Privacy Policy for Younger Users”, cookie policy, “Privacy Policy and Cookie Policy for TikTok for Business” (“TikTok for Business – Privacy and Cookie Policy”).
Extensions for the website
We use extensions for our website in order to be able to use additional functions.
We use in particular:
- Google reCAPTCHA: Spam protection (differentiation between wanted comments from humans and unwanted comments from bots as well as spam); Provider: Google; Google reCAPTCHA-specific information: “What is reCAPTCHA?”. (“What is reCAPTCHA?”).
- jQuery (OpenJS Foundation): Free JavaScript library; provider: OpenJS Foundation (USA) using StackPath CDN; privacy information: privacy policy (OpenJS Foundation), cookie policy (OpenJS Foundation).
Success and reach measurement
We are trying to determine how our online offering is being used. In this context, we can, for example, measure the success and reach of our activities and operations as well as the effect of third-party links to our website. But we can also, for example, try out and compare how different parts or versions of our online offering are used (“A/B test” method). Based on the results of the performance and reach measurement, we can in particular correct errors, strengthen popular content or make improvements to our online offering.
In most cases, the Internet Protocol (IP) addresses of individual users are stored for performance and reach measurement. In this case, IP addresses are generally shortened (“IP masking”) in order to follow the principle of data economy through the corresponding pseudonymization.
Cookies may be used for performance and reach measurement and user profiles may be created. User profiles that may be created include, for example, the individual pages visited or content viewed on our website, information on the size of the screen or browser window and the – at least approximate – location. As a matter of principle, any user profiles are created exclusively in pseudonymous form and are not used to identify18 individual users. Individual services of third parties with which users are registered can, at most, assign the use of our online offer to the user account or user profile at the respective service.
We use in particular:
- Google Analytics: performance and reach measurement; provider: Google; Google Analytics-specific data: Measurement also across different browsers and devices (cross-device tracking) as well as with pseudonymized Internet Protocol (IP) addresses, which are only transmitted in full to Google in the USA as an exception, “Privacy Policy”, “Browser Add-on to deactivate Google Analytics”.
- Google Tag Manager: Integration and management of other services for measuring success and reach as well as other services from Google and third parties; Provider: Google; Google Tag Manager-specific information: “Data collected with Google Tag Manager”; further information on data protection can be found in the individual integrated and managed services.
Automated decision making / profiling
We do not use automated decision-making that produces legal effects concerning you or affects you.
Final provisions
We may amend and supplement this privacy policy at any time. We will provide information about such adjustments and additions in a suitable form, in particular by publishing the current privacy policy on our website.
Status of the privacy policy: February 22, 2024