We don't just build baby products.
We are shaping the future of everyday family life.
LIINI – those were the ones with the bottle warmer, weren’t they?
Yes, that’s where it all began.
What began as the idea of two parents who no longer wanted to be dependent on power sockets, water baths and compromises when traveling has now developed into one of the most exciting family brands in the German-speaking world.
Over 120,000 families now rely on LIINI products. And we are only at the beginning.
Step by step, a single product has evolved into a growing ecosystem for modern family life: Bottle warmers, baby food warmers, night stations, cradles, baby carriers and many other products that give parents more freedom in everyday life.
And when we look ahead to the next few years, we are convinced that the best is yet to come.
More freedom for families.
LIINI develops products for parents who want to make their everyday lives easier, more flexible and more independent. From mobile bottle warmers and breast pumps to baby carriers and night stations – we create solutions for the challenges of modern family life.
Right from the start, of course.
Bébés des Alpes stands for natural nutrition and conscious choices in the first years of life. With low-mineral alpine water for baby food, porridge and breastfeeding, we support families where quality and trust are particularly important – from birth – for health from the very first bottle.
Good for children. Good for the future.
Kaaka develops sustainable everyday products for families. From cloth diapers to wash strips and wet wipes to reusable helpers for at home and on the go. Our aim is to offer families sustainable alternatives that protect the environment and their wallets and – work.
Our vision.
We believe in modern families. And modern work.
Family should not be a brake on professional development. At the same time, a career should not mean missing out on valuable time with the people who are most important to you.
At LIINI, we develop products that give families more freedom. We want to offer the same freedom to the people who work for us.
We create space for flexible working models, personal responsibility and personal development. Because we are convinced that the best ideas are born where people do not have to play off work and family against each other.
Our drive.
We believe in a world in which family and career can grow together. That’s why we build products that give parents more freedom in their everyday lives – and a company that really understands modern families.
Our vision.
We are building one of Europe’s leading family lifestyle brands. With strong brands, well thought-out products and a clear attitude, we want to accompany families in their everyday lives – at home, on the move and in the moments that really count.
Our mission.
We develop products that solve real problems in everyday family life. At the same time, we create working models that enable trust, flexibility and personal responsibility – so that parents and women in particular can find their place in the labor market after giving birth and continue to grow.
Your benefits.
Family first.
For us, family is not an obstacle to a career. Flexible working hours, working from home and an understanding of real life are part of our everyday life.
Grow with us.
We are currently in an exciting growth phase. Those who take responsibility can actively shape their role.
Employee discounts.
Benefit from attractive discounts on all LIINI products for your friends. As a mom and dad, you get all products for free.
Work where you are at your best.
Remote, hybrid or in the LIINI loft - we rely on results rather than presence: your performance counts, not your hourly report.
Family Days.
Birthdays, first days at school, the start of kindergarten or important family events should be celebrated - without a guilty conscience.
Meaningful work.
We do not simply sell products. Our work helps thousands of families every day to make their everyday lives easier and more flexible.
Responsibility instead of hierarchy.
If you have good ideas, we give you the opportunity to implement them. Fast, direct and without corporate politics. You take responsibility.
LIINI-Loft
From mid-2027, our new headquarters will be built in the countryside - between fields, nature and fresh air. Not a classic office, but a home.
Children welcome.
Depending on the role and situation, children may also come into the office from time to time. Because family is not just part of our lives after work.
The LIINI-Loft.
We are currently working on a place that will become the heart of our corporate culture in the future.
From mid-2027, the LIINI Loft will be a headquarters that is deliberately designed differently to a traditional office. In the middle of the countryside, between fields, nature and fresh air, we create a place for encounters, creativity and collaboration.
A large communal kitchen, communal lunches, cooking evenings, barbecues on the terrace, workshops, team events and spontaneous discussions should be just as much a part of it as focused work and productive meetings.
We want to create a place where people enjoy coming together. A place that doesn’t look like a corporation, but like home. A place where work, family and community coexist naturally.
Because we are convinced that the best ideas are born where people feel comfortable.
❤️ The LIINI loft is currently being planned and should be ready for occupation from mid-2027.
Join the Mission.
From start-up to Europe’s leading family convenience brand – shape this path with us. 🚀❤️
Amazon & Marketplace Growth Manager (EU / CH, 80-100%)
We are looking for you
Do you see Amazon not just as a platform – but as a growth system? Do you think in a data-driven, analytical and customer-oriented way? Do you love scaling international marketplaces, optimizing rankings and tapping into new growth potential?
Then this role could be perfect for you.
For the next growth phase of LIINI, we are looking for a structured and entrepreneurial personality to take our international Amazon & Marketplace strategy to the next level and actively contribute to the European scaling of our brand.
You will be responsible for our existing international marketplaces, optimize listings, PPC and conversion rates and, together with our operations, content and performance team, ensure that LIINI continues to grow internationally.
We are not looking for a classic account manager. We are looking for someone with ownership, a scaling mindset and a real understanding of the marketplace.
These tasks await you
- Responsibility for our international Amazon and Marketplace strategy
- Support and scaling of our existing European marketplaces
- Support in the expansion of new international markets
- Optimization of listings, SEO and organic rankings across multiple countries
- Planning, implementation and optimization of Amazon PPC campaigns
- Creation and optimization of A+ content
- Analysis and optimization of conversion rates and marketplace performance
- Monitoring and optimization of ratings, reviews and customer satisfaction
- Processing and coordination of customer concerns, warranty cases and marketplace support
- Analysis of market potential, competitors and growth opportunities in various countries
- Collaboration with Operations, Content and Performance Marketing
- Support in setting up a scalable international marketplace structure
How you score points with us
- You understand Amazon not just technically – but as an international growth system
- You think in a data-driven, structured and entrepreneurial way
- You understand the connections between PPC, listings, reviews and conversion
- You work independently, solution-oriented and with a high level of personal responsibility
- You have a good feel for customer experience and marketplace quality
- You are interested in international markets and scaling
- You have ownership and a scaling mindset
- You want to play an active role in building a modern European brand
What you ideally bring with you
- Experience with Amazon Seller Central or Marketplace Management
- Knowledge of Amazon SEO & PPC
- Experience in the international marketplace environment is an advantage
- Understanding of rankings, conversion optimization and marketplace KPIs
- Experience in the e-commerce, consumer or D2C sector
- Structured and analytical way of working
- Experience in dealing with customer inquiries or marketplace support is an advantage
- Experience with international marketplaces is a big plus
- Very good knowledge of German and English, other languages an advantage (FR / IT)
Your benefits
- Flexible working hours & modern remote working structure
- A lot of personal responsibility & creative freedom
- Direct influence on one of LIINI’s central growth channels
- Flat hierarchies & fast decision-making processes
- International scaling environment with plenty of development potential
- Opportunity to actively help build a modern European lifestyle brand
- Collaboration with a strong brand, content & performance team
- Attractive salary in line with the market, including a performance-related bonus model
Let’s build something big together.
You don’t just want a job, you want to build a modern European brand together with us?
Then we look forward to getting to know you.
Send us your application documents including CV, possible start date and your salary expectations by e-mail to info@liini.ch.
Creator & Content Lead (EU / CH, 80-100%)
We are looking for you
Do you think in terms of content systems rather than individual posts? Do you understand what works on TikTok, Instagram and in the UGC world – and at the same time have a strong sense of aesthetics, storytelling and brand impact?
Then this role could be perfect for you.
For the next growth phase of LIINI, we are looking for a creative, structured and platform-strong personality to take our content & creator engine to the next level.
You ensure that LIINI is visible every day – authentic, emotional, brand-appropriate and close to real everyday family life. You will manage our Creator Club, develop content ideas, coordinate UGC projects and help turn LIINI into a modern European family brand.
We are not looking for classic social media management. We are looking for someone with creativity, ownership, platform understanding and a real content mindset.
These tasks await you
- Responsibility for the expansion and support of our Creator Club
- Planning and management of our entire content engine on TikTok & Instagram
- Development of Reels, TikTok and UGC concepts along current trends and platform logics
- Briefing and coordination of creators as well as support for ongoing creator campaigns
- Development of hooks, storylines and performant video ideas
- Development and structuring of scalable content processes and content pipelines
- Ensuring a uniform brand aesthetic and brand consistency
- Collaboration with video editors, performance marketing and founding team
- Analysis of content performance and ongoing optimization of content
- Active participation in shaping the emotional brand world of LIINI
How you score points with us
- You understand TikTok, Instagram Reels and modern platform logic not just superficially – but really
- You have a strong sense of aesthetics, storytelling and modern brand worlds
- You understand hooks, watchtime, retention and organic reach
- You work creatively, quickly and in a solution-oriented manner
- You can organize several projects and content pieces at the same time
- You have initiative, ownership and a hands-on mentality
- You don’t just think in individual posts, but in scalable content systems
- Do you enjoy actively contributing to a modern European lifestyle brand?
What you ideally bring with you
- Experience in social media, UGC, content management or creator marketing
- Experience in working with creators, communities or UGC projects is an advantage
- Very good understanding of TikTok, Instagram, Reels and social trends
- Experience with tools such as CapCut, Canva, Adobe Creative Suite or similar programs
- Understanding of performance-oriented content and data-based optimization
- Structured and independent way of working
- Experience in the family, lifestyle, beauty or e-commerce sector is a big plus
- Very good knowledge of German, other languages an advantage
Your benefits
- Lots of creative freedom & personal responsibility
- Flexible working hours and modern work structure
- Direct collaboration with the founding team
- Flat hierarchies & fast decision-making processes
- Opportunity to actively shape a fast-growing European brand
- Dynamic environment with lots of responsibility and development potential
- High influence on LIINI’s brand perception and content strategy
- Attractive salary in line with the market depending on experience and responsibility
Let’s build something big together.
You don’t just want a job, you want to build a modern European brand together with us?
Then we look forward to getting to know you.
Send us your application documents including CV, possible start date and your salary expectations by e-mail to info@liini.ch.
Content Producer (EU / CH, 80-100%)
We are looking for you
You don’t just think in videos – but in creatives that generate attention? Do you love fast cuts, strong hooks, modern platform aesthetics and high-performance short-form content?
Then this role could be perfect for you.
For the next phase of LIINI’s growth, we are looking for a creative and driven individual to take our entire creative and video output engine to the next level.
You transform creator content, UGC and ideas into high-performance reels, TikToks and ad creatives – fast, modern, brand-appropriate and platform-optimized. You will work closely with our Creator, Content and Performance team and help to make LIINI visible on a daily basis.
We are not looking for a classic editor. We are looking for someone with creativity, platform understanding, speed and a strong feel for modern DTC content mechanics.
These tasks await you
- Production and editing of reels, TikToks and short-form content
- Creation of ad creatives for meta & social ads
- Editing and optimization of UGC and creator content
- Development of new Hook versions, variants and platform adaptations
- Editing, subtitles, motion elements and visual optimization
- Collaboration with Creator & Content Lead and Performance Marketing
- Support with campaigns, product launches and content productions
- Ensuring a modern, high-quality and uniform brand aesthetic
- Rapid implementation of new trends, formats and content ideas
- Support in setting up a scalable creative output engine
How you score points with us
- You understand TikTok, Instagram Reels and modern platform aesthetics
- You have a strong sense of timing, hooks and attention
- You work quickly, creatively and in a solution-oriented manner
- You understand the difference between beautiful content and performant creatives
- You have initiative and a hands-on mentality
- You can organize several projects and content pieces in parallel
What you ideally bring with you
- Experience in video editing, creative production or social media content
- Very good understanding of TikTok, Reels and UGC content
- Experience with tools such as CapCut, Premiere Pro, After Effects, Final Cut or similar programs
- Experience in creating social ads and performance creatives is an advantage
- Understanding of hooks, watchtime, retention and platform logic
- Structured and independent way of working
- Experience in the lifestyle, beauty, family or e-commerce sector is a plus
- Very good knowledge of German, other languages an advantage
Your benefits
- Lots of creative freedom & personal responsibility
- Flexible working hours and modern work structure
- Direct collaboration with the founding team
- Flat hierarchies & fast decision-making processes
- Opportunity to actively help build a modern European lifestyle brand
- Dynamic environment with lots of responsibility and development potential
- High influence on the visual brand perception of LIINI
Let’s build something big together.
You don’t just want a job, you want to build a modern European brand together with us?
Then we look forward to getting to know you.
Send us your application documents including CV, possible start date and your salary expectations by e-mail to info@liini.ch.
Finance & Growth Controlling Manager (EU / CH, 80-100%)
We are looking for you
Do you think not just in numbers – but in contexts? Do you love analyzing data, understanding growth and making companies manageable with clear KPI structures?
Then this role could be perfect for you.
For the next phase of LIINI’s growth, we are looking for an analytical and entrepreneurial minded individual to take our finance, KPI and forecasting structures to the next level.
You will help us to manage growth based on data, make profitability transparent and make well-founded decisions for the international scaling of LIINI.
We are not looking for a classic accountant. We are looking for someone with an understanding of numbers, a business mindset and a real ownership mentality.
These tasks await you
- Establishment and further development of our KPI and reporting structures
- Analysis of sales, margins, profitability and working capital
- Support with cash flow and liquidity planning
- Forecasting and budget planning
- Analysis of SKU performance and contribution margins
- Development of decision-making bases for management and growth
- Support with international scaling and growth decisions
- Development of dashboards and data-based reporting systems
- Collaboration with Operations, Marketplace, Performance Marketing and the founding team
- Support in setting up professional corporate structures
How you score points with us
- You think in an analytical, structured and entrepreneurial way
- You understand figures not only retrospectively – but as a management tool
- You work independently, precisely and in a solution-oriented manner
- You understand the relationships between growth, profitability and cash flow
What you ideally bring with you
- Experience in finance, controlling or corporate management
- Very good understanding of numbers and analytical thinking
- Experience with KPI dashboards, reporting or forecasting systems
- Experience in the e-commerce, consumer or D2C sector an advantage
- Structured and independent way of working
- Experience with BI, ERP or reporting tools is a plus
- Very good knowledge of German, other languages an advantage
Your benefits
- A lot of personal responsibility & creative freedom
- Flexible working hours and modern work structure
- Direct collaboration with the founding team
- Flat hierarchies & fast decision-making processes
- High influence on strategic corporate decisions
- Dynamic international growth environment
- Opportunity to actively help build a modern European lifestyle brand
Let’s build something big together.
You don’t just want a job, you want to build a modern European brand together with us?
Then we look forward to getting to know you.
Send us your application documents including CV, possible start date and your salary expectations by e-mail to info@liini.ch.
Operations & Supply Chain Lead (EU / CH, 80-100%)
We are looking for you
You don’t think in chaos, but in systems? Do you love optimizing processes, creating clean forecasts and bringing operational complexity under control? Then this role could be perfect for you.
For the next phase of LIINI’s growth, we are looking for a structured, analytical and entrepreneurial personality to take our entire operations and supply chain structure to the next level.
You ensure that our products are available at the right time, in the right quantity and with the right processes – while LIINI continues to scale internationally. You will work closely with the founding team and play a key role in building a modern European systems company.
We are not looking for a classic administrative role. We are looking for someone with ownership, structure and a scaling mindset.
These tasks await you
- Responsibility for our entire supply chain and operational scaling
- Forecasting & sales planning across all channels (D2C, Retail, Amazon)
- Stock planning, repeat orders and safety stocks
- Management and coordination of our production partners & suppliers
- Optimization of processes, structures and operational procedures
- Ensuring delivery capability with rapidly growing sales
- Development of a KPI and reporting system for inventory, forecasts and cash flow
- Support for internationalization and marketplace expansion
- Close cooperation with the founding team, marketing and sales
- Active participation in the development of a scalable European systems company
How you score points with us
- Experience in operations, supply chain or e-commerce operations
- Strong understanding of forecasting, warehouse planning and processes
- Analytical and structured way of working
- High level of personal responsibility and solution orientation
- Experience with ERP, forecasting or planning tools an advantage
- You think not only operationally, but also in terms of scaling
- You remain calm and organized even in hectic phases
- Experience in the consumer, e-commerce or FMCG sector is a plus
What you ideally bring with you
- Completed studies, further training or several years of practical experience in the field:
- Operations
- Supply Chain
- Logistics
- Purchasing
- E-Commerce
- Process management
- Business administration
- Experience in a high-growth company, e-commerce environment or consumer brand is an advantage
Your benefits
- A lot of responsibility & direct influence on the growth of LIINI
- Flexible working hours & modern work structure
- Flat hierarchies and fast decision-making processes
- High degree of creative freedom
- Dynamic, ambitious environment with an international vision
- Opportunity to actively help build a European brand
Let’s build something big together.
You don’t just want a job, you want to build a modern European brand together with us?
Then we look forward to getting to know you.
Send us your application documents including CV, possible start date and your salary expectations by e-mail to info@liini.ch.
Performance Marketing Manager (EU / CH, 80-100%)
We don’t just build baby products – we build one of the most exciting modern family brands in Europe. LIINI develops products, content and experiences for parents that combine freedom, design and everyday convenience. What began as a single product is currently developing into an international lifestyle and convenience brand for modern family life. For the next phase of growth, we are looking for people who don’t just want a job – but want to work with us to build something big.
We are looking for you
You don’t just understand ads – but growth? Do you think in a data-driven, analytical and creative way? Do you love optimizing campaigns, finding new scaling levers and building performance systems?
Then this role could be perfect for you.
For the next growth phase of LIINI, we are looking for a strong performer who will take our paid marketing strategy to the next level and actively contribute to the international scaling of our brand.
You will be responsible for our Meta, TikTok and Google campaigns, analyze KPIs, develop new scaling approaches and work closely with our Content & Creative team to build performant creatives and campaigns.
We are not looking for a classic ads operator. We are looking for someone with ownership, a performance mindset and a real understanding of scaling.
These tasks await you
- Planning, implementation and optimization of our Meta, TikTok & Google Ads campaigns
- Scaling our paid social strategy in several markets
- Analysis and management of relevant KPIs such as CAC, MER, ROAS and AOV
- Development of new scaling and growth approaches
- Analysis of creative performance and identification of winning creatives and hooks
- Development of new testing strategies together with our Content & Creative team
- Support with attribution, tracking and reporting
- Ongoing market, competition and performance analyses
- Support for internationalization and marketplace expansion
- Active involvement in shaping LIINI’s growth strategy
How you score points with us
- You understand performance marketing not just technically – but strategically
- You think analytically, data-driven and entrepreneurially
- You have a strong understanding of creative performance and platform logic
- You understand hooks, UGC and modern DTC advertising mechanics
- You work in a structured, independent and solution-oriented manner
- You understand the balance between performance, profitability and
What you ideally bring with you
- Experience in Meta Ads & Google Ads
- Very good understanding of e-commerce and D2C performance marketing
- Experience with KPI management, attribution and tracking
- Understanding of creative testing and data-based optimization
- Experience with tools such as Meta Ads Manager, Google Ads, GA4, Triple Whale or similar platforms
- Experience in the consumer, lifestyle or e-commerce sector an advantage
- Independent and structured way of working
- Experience in scaling campaigns internationally is a plus
- Very good knowledge of German, other languages an advantage (EN / FR / IT)
Your benefits
- Flexible remote working structure
- A lot of personal responsibility & creative freedom
- Direct influence on the growth of LIINI
- Flat hierarchies & fast decision-making processes
- Dynamic environment with an international vision
- Opportunity to actively help build a modern European lifestyle brand
- Attractive salary in line with the market, including a performance-related bonus model
- Collaboration with a strong creator, content & creative system
Let’s build something big together.
You don’t just want a job, you want to build a modern European brand together with us?
Then we look forward to getting to know you.
Send us your application documents including CV, possible start date and your salary expectations by e-mail to info@liini.ch.
