4.0 PRObattery · on the go
Home 230Vfor home
Baby food warmersfrom 6 months
Night Stationfor the night
Cleaning Wipes Monthly Pack
Home & 2Go Bundle
Formula Dispenser Avent
Baby Bottle Bundle
Investors & Partners As of October 2026
A Swiss brand for parents. Profitable since year one.
LIINI develops and sells its own products for feeding, sleeping and carrying babies: through five country shops, Amazon, specialist retailers and B2B partners. For the next stage we are considering growth capital, a strategic partnership or an acquisition by a partner who carries the brand forward. The founders are available for the transition period and beyond.
Key figures · as of 30 September 2026
- CHF 12.4mCumulative revenue 2021 to Q3 2026 (CHF 10m 2021–2025)
- 5 of 5years EBIT-positive, without external capital
- 17 %EBIT margin FY25
- CHF 0Debt
- CHF 2.38mRevenue as of 30 Sept 2026, 93 % of the entire previous year
- +49 to 61 %Orders versus previous year
- 119,000Orders in our own shop since 2021
Financial statements 2021–2025 in accordance with the Swiss Code of Obligations. 2026 figures are provisional as of 30 September 2026. Year-to-date detail in the investor deck.
2026
What has been added
- Sept
LIINI AG. Conversion into a stock corporation, entered in the commercial register.
- Q2
LIINI Home. Launch of the countertop bottle warmer for the home, TOP10 Baby & Kind 2026.
- 2026
Amazon. Launched as an additional channel, over 2,000 orders in the first three months.
- 2026
Retail. Listed at BabyOne, Walz, Galaxus and BRACK.
Our own products, brands and channels.
LIINI is a manufacturer, not a retailer. From the first bottle warmer without a water bath to the breast pump, we develop our products ourselves, have them made to our specifications and keep the customer relationship in our own hands, from the first order to support.
Brands & IP
14 trademark registrations, 12 registered designs and 2 patent applications (EP). The rights are protected in Switzerland, the EU and internationally.
Sales & logistics
Five country shops (CH, DE, AT, FR, IT), Amazon, specialist retailers and B2B partners. Two warehouses in Switzerland and the EU, duty-free delivery to the core markets.
Operating model
Two founders, over 80 % variable costs. Production, logistics and performance marketing with specialised partners, AI-supported customer service in our own system. Personnel costs around 12 % of revenue.
TOP10 Baby & Kind 2026LIINI Home 230V
Solothurn Entrepreneur Award 2025Finalist
TOP10 Baby & Kind 2024Bottle warmer 2.0
Since 2021
Five years, five markets
- 2021
The beginning. LIINI is founded. The first battery bottle warmer goes online.
- 2022
The first 10,000. Over 10,000 devices sold, own EU warehouse in Germany, launch of LIINI 2.0.
- 2023
From product to brand. Full range with baby carriers, changing backpacks, food warmers and jewellery. Launch of Kaaka® and Bébés des Alpes®.
- 2024
Record year. Strongest financial year to date. The night station is named TOP10 Baby & Kind 2024.
- 2025
Foundation. Focus on product quality, processes and operational structures.
- 2026
LIINI AG. LIINI Home, Amazon, retail. Conversion into a stock corporation and review of the next stage.
The next stage
In five years LIINI has built a profitable business from cash flow, with its own brands, products and channels. For the next stage we are considering several routes. Which one is right we will decide together with the right partner, not under time pressure. We are talking to business angels, family offices, consumer funds and strategic partners from the baby and retail industries.
- 01
Equity investment
Direct investment in LIINI AG as growth capital. Scope and terms are a matter for discussion.
- 02
Convertible loan
For investors who want to come in before a priced round: a loan with conversion rights on predefined terms.
- 03
Strategic partnership
For manufacturers, retailers and distributors: an investment combined with sales, licensing or production cooperation in new markets.
- 04
Majority stake or acquisition
For strategic buyers who want to carry LIINI forward as a brand, product portfolio and D2C platform. The founders are available for the transition period and beyond. We review enquiries confidentially and with the support of an M&A adviser.
Valuation, terms and cap table are not communicated publicly. Interested parties receive access to the data room after an initial meeting and NDA.
How it works
- 01
Request the deck
Via the form below. You will receive the investor deck within two working days.
- 02
Initial call
30 minutes with Mike Roth, online or in Lüterkofen. Questions on the business, the figures and the plan.
- 03
Data room
After NDA: financial statements, financial plan, cap table, contracts, product pipeline.
- 04
Term sheet
Negotiation of terms, resolution of the general meeting, entry in the commercial register.
Founded by parents, run like a business
Mike Roth and Olivia Wyss founded LIINI in 2021 to meet their own needs and have built the company up since then without external funding. From the very beginning, the business model was designed around variable costs: production by specialized partners according to the company’s own specifications, logistics via automated fulfillment warehouses in Switzerland and the EU, and customer service through the company’s own AI-supported ticket system. Fixed costs are incurred only where they create value: in product development, branding, and customer relationships. The result is a flat organizational structure with personnel expenses amounting to about 12 percent of revenue, which has operated profitably every year and can handle several times its current volume without the need for structural adjustments.
Request an Investor Deck
We look forward to speaking with you. We respond to investor inquiries personally, not through the customer ticket system.
Mike Roth
Board of Directors and CEO
LIINI AG · Bahnhofstrasse 21 · 4571 Lüterkofen · Switzerland
VAT ID CHE-131.522.878
This page is intended solely for general informational purposes and does not constitute a public offer to subscribe for or purchase shares or other securities of LIINI AG. Additional information will be provided only upon individual request and after verification of investor status. All financial figures are based on the 2021–2025 annual financial statements prepared in accordance with the Swiss Code of Obligations.
