4.0 PRObattery · on the go
Home 230Vfor home
Baby food warmersfrom 6 months
Night Stationfor the night
Cleaning Wipes Monthly Pack
Home & 2Go Bundle
Formula Dispenser Avent
Baby Bottle Bundle
A Swiss brand for parents.
Ready for Europe.
LIINI develops and sells its own products for feeding, sleeping, and carrying babies: directly to parents through five country-specific online stores, via Amazon, specialty retailers, and B2B partners. By converting to a public limited company (AG), we are creating the structure for the next phase of growth and for investors who want to help shape it.
TOP10 Baby & Child 2026
Home Bottle Warmer 230V
Solothurn Entrepreneur Award 2025
Finalist
Top 10 Baby & Kids 2024
Bottle warmer 2.0
Traction by the Numbers
Financial Statements in Accordance with the Swiss Code of Obligations (OR), as of December 2025 · Year-to-Date Performance in the Investor Deck
Our own products, our own brands, our own channels
LIINI is not a retailer, but a manufacturer. From the first bottle warmer that doesn’t require a water bath to the breast pump, we develop our products in-house, have them manufactured according to our specifications, and manage the customer relationship from the first order through to after-sales support.
Designed for real family life
From portable and countertop bottle and baby food warmers to nighttime solutions, baby carriers, bassinets, and other everyday essentials: LIINI develops products that address the core needs of young families— feeding, sleeping, being on the go, and bonding.
Own brands. Our own products. Proprietary know-how.
LIINI is building its own brand and product portfolio, which includes 14 trademark registrations, 12 registered designs, and 2 patents. Intellectual property rights are protected in Switzerland, the EU, and internationally—and provide a strong foundation for further growth and new product categories
Straight to the customer. Scalable across Europe.
Our own DTC stores compete with Amazon, marketplaces, specialty retailers, and B2B partners. With two warehouse locations in Switzerland and the EU, LIINI delivers quickly and duty-free to its core markets while maintaining direct control over customer relations and support.
Five Years, Five Markets
The Beginning.
Founding of LIINI. The first LIINI bottle warmer goes online—and lays the foundation for the brand.
The first 10,000.
Over 10,000 units sold. Our own EU warehouse in Germany. Launch of LIINI 2.0. The community has grown to over 10,000 followers.
From Product to Brand.
Expansion to a full product line, including baby carriers, diaper backpacks, food warmers, and jewelry. Launch of the Kaaka® and Bébés des Alpes® brands.
A Record Year
The strongest fiscal year to date since the company was founded. Strong growth in revenue, customer base, and product lineup. The Night Station has been named a TOP10 Baby & Child 204.
Strengthen the foundation
Focus on product quality, processes, and operational structures. Further development of existing products and preparation for the next phase of growth.
Embarking on Expansion
New product generations, LIINI Home 230V, and another TOP10 award. Transition to LIINI AG and structural preparations for international expansion beginning in 2027.
Profitable from the very first year. We are now reaching the limits of what we can finance on our own.
For five years, we built LIINI solely from cash flow: approximately CHF 10 million in revenue, positive EBITDA every year, and a gross margin of over 70%. The model has been proven. What’s holding us back today is capital: inventory, pre-financing of production, and market entry into additional countries tie up more funds than a self-financed company can raise. With this round of funding, we’re removing this obstacle and scaling what works in the DACH region to all of Europe.
Instrument: Equity (new registered shares) or convertible loan
Minimum ticket price: starting at CHF 250,000
Timeline: First closing scheduled for Q1 2027
Status: Seeking lead investor; initial discussions are underway
Goal: Revenue of CHF 8 million by FY30 while maintaining profitability.
A detailed breakdown of how funds were used and the financial plan are available in the data room.
Ways to Get Involved with LIINI
The corporation structure allows us to give investors a direct stake in the company. We engage with business angels, family offices, consumer funds, and strategic partners in the baby and retail industries, ranging from minority investments to full acquisitions.
Equity Interest
Direct investment in LIINI AG as part of its growth round. Tickets starting at CHF 250,000 for angel investors; larger tranches for institutional investors.
Convertible Loan
For investors who want to get in before the next funding round: Loans with conversion rights under predefined terms.
Strategic Partnership
For manufacturers, retailers, and distributors: Equity participation combined with sales, licensing, or production partnerships in new markets.
Majority Stake or Acquisition
For strategic buyers who want to integrate LIINI—as a brand, product portfolio, and D2C platform—into their group. The founders will be available during the transition period and beyond. We review such inquiries confidentially and with the assistance of an M&A advisor.
Valuation, terms, and the cap table are not disclosed publicly. Interested investors will be granted access to the data room following an initial meeting.
Founded by parents, run like a business
Mike Roth and Olivia Wyss founded LIINI in 2021 to meet their own needs and have built the company up since then without external funding. From the very beginning, the business model was designed around variable costs: production by specialized partners according to the company’s own specifications, logistics via automated fulfillment warehouses in Switzerland and the EU, and customer service through the company’s own AI-supported ticket system. Fixed costs are incurred only where they create value: in product development, branding, and customer relationships. The result is a flat organizational structure with personnel expenses amounting to about 12 percent of revenue, which has operated profitably every year and can handle several times its current volume without the need for structural adjustments.
Here's How an Investment Works
Request a deck
Using the form below. You will receive the investor deck within two business days.
Initial Consultation
30 minutes with Mike Roth, online or in Lüterkofen. Questions about the business, the numbers, and the plan.
Data Room
Subject to NDA: financial plan, financial statements, cap table, contracts, product pipeline.
Term Sheet & Closing
Negotiation of terms, resolution by the general meeting, entry in the commercial register.
Request an Investor Deck
We look forward to speaking with you. We respond to investor inquiries personally, not through the customer ticket system.
Mike Roth
Board of Directors and CEO
LIINI AG · Bahnhofstrasse 21 · 4571 Lüterkofen · Switzerland
VAT ID CHE-131.522.878
This page is intended solely for general informational purposes and does not constitute a public offer to subscribe for or purchase shares or other securities of LIINI AG. Additional information will be provided only upon individual request and after verification of investor status. All financial figures are based on the 2021–2025 annual financial statements prepared in accordance with the Swiss Code of Obligations.
