Our History

Olivia pregnant in a field
From Liana.
Scroll
Olivia with Liana and the LIINI bottle warmer out and about
To LIINI®.
Olivia at home with the LIINI food warmer
From out and about
to home.
LIINI night station on the bedside table
From the kitchen
to the bedside.
Family at the dinner table with the LIINI food warmer
Into 120k
homes.

Our story

LIINI is our daughter’s nickname. That’s the whole story. Almost.

Olivia and Mike, two children, a small village in Switzerland. What follows is not a brand story, but autumn 2021 as it really was.

2021Liana

In 2021, Liana arrived. And a night we will never forget.

In 2021, Liana arrived. Seven days at the Inselspital in Bern, alone, new to everything, with a child who seemed seriously ill. In the end came a diagnosis: cow’s milk protein allergy.

After the birth, Olivia had an infection, plus contradictory advice from all sides. Breastfeeding didn’t work. So she expressed her milk, first with the ward’s pump, then permanently at home.

Expressed milk has to be warmed gently: at home in a water bath, on the go not at all. In between, there was nothing.

One night at the Inselspital Bern, 2021

  1. 02:10

    Liana is hungry.

  2. 02:12

    Latching on. It doesn’t work. The breast hurts like hell.

  3. 02:20

    Again. Liana screams.

  4. 02:25

    Ring the bell. The night shift is with someone else.

  5. 02:40

    Alone in the room. Shame. Fear. Overwhelm.

  6. 02:55

    Someone brings the ward’s pump.

  7. 03:10

    Expressing. For the first time.

  8. 03:30

    Liana drinks. Finally.

  9. Today

    That night is the reason LIINI exists.Breastfeeding, expressing, formula or all of it: every family finds its own way. We make it easier.

Inselspital Bern, 2021 · 09:40 · Mike at work

The night was awful. Breastfeeding doesn’t work. The breast hurts like hell.
Olivia · 09:40
I expressed. Then warmed the milk again with hot water from the night nurse. Cup, bottle in, wait. Liana screamed until it was warm.
Olivia · 09:41
I’ll come after the meeting. Hang in there.
Mike · 09:43
It’s not one night. It’s every night. This can’t go on.
Olivia · 09:44
Then let’s do something about it.
Mike · 09:45
Like what?
Olivia · 09:45
It can’t be that hard.
Mike · 09:46

2022The first product

So we built the device that didn’t exist.

A bottle warmer with a battery. No water bath, no socket. Breast milk and formula gently brought to drinking temperature, wherever families happen to be.

We built it for ourselves first. Mike came from 15 years in accounting, not product development. That helped: we added nothing we wouldn’t have needed ourselves at three in the morning.

  • 7days in hospital
  • 1diagnosis
  • 2children
  • 1village in Switzerland
  • 120,000+orders

2023John

In 2023, John arrived. And with him, three more products.

With our second child, LIINI grew beyond the night: on the go, at home, during the day.

We are the target group and we know real everyday life. That’s why our children test first, and why much of what looks good in a brochure but only gets in the way at home is left out.

TodayWhat we stand by

  1. 01

    Every family finds its own way.

    Breastfeeding, expressing, formula or all of it: we don’t judge. Our products make the way you choose easier.

  2. 02

    Everyday life before the lab.

    A product is finished when it works one-handed at three in the morning. Not before.

  3. 03

    Olivia answers personally.

    If you write to us, Olivia reads it. She knows what the first weeks feel like, because she has been through them twice.

UsThe founding parents

We are the founding parents of LIINI. Olivia and Mike.

Olivia and Mike
We are LIINI.Olivia and Mike
The family in front of the house
Today we are four.Our family is complete.
Olivia and Mike on the road
The LIINI journey continues.Now in more than 119,000 homes.

Today LIINI is five.
Just like Liana.

Thank you for being part of it.

See the productsWrite to Olivia